The new standardised label is designed to show if packaging is widely recycled, locally recycled or not recycled by local authorities.

The British Retail Consortium (BRC) and the Waste & Resources Action Programme (WRAP) came up with the initiative to replace multiple recycling logos with a single, easily identifiable one and the design, intended to replace the large range of different logos that previously existed.

Developed by the retail sector, the logo is a voluntary initiative and it has been in use across own-brand products for some time now.

The OPRL (On-pack Recycling Label) launched in March 2009.

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